The Internet Advertising Bureau UK (IAB UK) is the trade association for online and mobile advertising in the United Kingdom, founded in 1997. It promotes growth and best practice for advertisers, agencies and media owners and creates the right environment for digital advertising to thrive.
Video Internet Advertising Bureau
Chairman
Richard Eyre has been the Chairman of IAB UK since March 2003. In 2013 he was awarded the Mackintosh Medal. In January 2014 he was appointed a CBE for services to advertising and the media in the New Years Honours.
Maps Internet Advertising Bureau
Chief Executive
Guy Phillipson was the Chief Executive of IAB UK from 2005 to January 2017. Former IAB Chief Operating Officer, Jon Mew was announced as the company's new CEO on 5 January 2017.
Activities
Spend & Audience Benchmarking
The IAB PwC Digital Adspend study has tracked the explosive growth of the online and mobile advertising industry since 1997. In 2016, it was reported that adspend on mobile display had overtaken that on PC for the first time.
The IAB works with UKOM on establishing the industry-approved standard for online audience measurement.
Flagship Events
The IAB's flagship events Mobile Engage and Engage unite thought leaders in mobile and digital, in addition to research breakfasts, workshops, seminars, and other conferences throughout the year. In 2013, the IAB's Engage event won an award for In House Event of the Year at the UK Event Awards. In 2014, Mobile Engage won Corporate Event of the Year at the same awards.
In May 2015 it was announced that it would be the last ever Mobile Engage, illustrating the increasing importance of mobile in the digital landscape. From 2016 there will be an annual Leadership Summit bringing together senior industry leaders for thought provoking and challenging discussions.
Training
The IAB also has a dedicated training department educating advertisers, publishers and agency talent on all aspects of digital.
Policy Guidance
The IAB established a dedicated regulatory department in 2008 with the appointment of Nick Stringer to help members develop best practice guidelines and participate in policy dialogues with the Government, the EU and consumer groups.
Councils & Working Groups
IAB members participate in numerous councils and working groups covering every online discipline; these councils help guide and deliver IAB initiatives.
References
External links
- Internet Advertising Bureau UK
Source of the article : Wikipedia
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